It all began in 1999… ✨

Located in Southern California, our stores are a thoughtful curation of all things j o l i e – a place where fashion & our magical community come together. We've built many dear friendships over the years, and our customers have always felt like family.

You can always count on us to have the most current fashion, treasured finds, and a warm welcome from our lovely j o l i e girls. We’re so grateful we get to do what we love every single day with you...